Watches of Switzerland

This respected house of brands sought help driving new customers to their retail locations. Aware of the collector DNA overlap of sneakerheads and high-end watch connoisseurs, our team conceived of and facilitated a collaboration with Stadium Goods to create SNEAKER TIME, an exhibit of fine watches paired with rare sneakers.

The promotional campaign spanned Video, Social, Print, and Email. The activation was supposed to last one week. It carried for a month at their SOHO flagship raising visitation 40%+ and helping lift YOY 20%.