Cooper Cruz-Cooper
Creative Director / Strategy Director
Highly strategic creative and brand leader helping organizations use storytelling as a core capability for commercial performance, transformation, and long-term value creation. Experienced partner to C-suite and executive teams, navigating growth and complexity, building brands across categories, and shaping the creative cultures that make them last.
Over the past two decades, I’ve held senior creative leadership roles across large agencies and independent shops, partnering with executive teams at organizations across FSR, QSR, luxury, dental and health, B2B SaaS, beauty, and CPG. My work focuses on elevating brand from output to enterprise growth lever—translating strategy into creative that drives measurable impact across complex, multi-market environments.
I’ve led brand transformation initiatives, and campaign creative with a strong track record of building new positioning frameworks, integrating AI-enabled capabilities, and supporting both in-house and hybrid operating structures. This includes launching brands from scratch, repositioning legacy houses, and developing the creative systems that scale them.
What excites me is the collaboration. I operate as a strategic partner to clients and leadership, lead by example, and build cultures where people do their best work.
