Cooper Cruz-Cooper
Creative Director / Strategy Director
My background in writing began with a love for short stories, novels, and screenplays. The ways that narrative storytelling and marketing correlate are numerous.
Strategy and Creative Direction are, for me, a responsibility. To the brands, the teams, the decisions being made on behalf of people's investments and livelihoods. The best part has always been the friendships and collaboration.
My perspective is that brands earn relevance through culture, not claims. We're always selling a promise. And marginal ideas executed with passion beat brilliant ones executed halfheartedly.
