When the 130-year-old Piedmont Candy Company approached us, all they had was an ingredient: an innovative new sweetener derived from Stevia.
Over the course of several intensive meetings, we helped them determine the best product to bring to market—a snack mix that would compete with full-sugar indulgent snack mixes.
My team created the brand identity and developed a launch campaign that helped Thinful sell into 2,400 Walmarts in year one.
Influencer boxes seeded UGC, while PR allowed us to tap celebrities whose following matched our target audience.
Thinful has been selling out at multiple store locations. Piedmont had to shift manufacturers to a larger facility to keep up with demand.
