Spot Pet Insurance
Building the Presence of a Breakout Insurtech
Pet insurance is a product people agree with yet still put off. The common
misconception is that it’s expensive and complicated. My job was to change that perception with messaging and a voice that made Spot coverage feel logical, simple, and worth acting on now.
TV/OLV
From Promise to Policy
I directed work across the full funnel: awareness campaigns, consideration ads, retargeting, landing pages, organic social… The through-line was a human promise: protect your pet, and you protect your peace of mind. Brand work made the category feel personal. Web answered questions and removed friction.
A dedicated Employer-Benefit Campaign targeted HR decision-makers on LinkedIn.
Employer-Benefit Landing Page
Spot attended HR tradeshows and supported the Benefits campaign with materials to convert employees.
4,700% Growth
My work for Spot helped define the brand between 2019 and 2023, a period of formative expansion. Spot ranked No. 62 on the 2024 Inc. 5000, reporting 4,700% revenue growth from 2020 to 2023.
Role
Campaign Development, Creative Direction, Copywriting, Scripting,
Funnel Strategy, Landing-Page Content