Spot Pet Insurance
Building the Presence of a Breakout Insurtech
Pet insurance is a product people agree with yet still put off. The common
misconception is that it’s expensive and complicated. My job was to change that perception with messaging and a voice that made Spot coverage feel logical, simple, and worth acting on now.
Brand TV
Meta in-feed ads
Consumer Landing Page
Retargeting
From Promise to Policy
I directed work across the full funnel: awareness campaigns, consideration ads, retargeting, landing pages, organic social… The through-line was a human promise: protect your pet, and you protect your peace of mind. Brand work made the category feel personal. Web answered questions and removed friction.
Campaigns carried through organic Social, influencer boxes, and details like membership cards.
:15 Video
A dedicated Employer-Benefit Campaign targeted HR decision-makers on LinkedIn.
Employer-Benefit Landing Page
Spot attended HR tradeshows and supported the Benefits campaign with materials to convert employees.
4,700% Growth
My work for Spot helped define the brand between 2019 and 2023, a period of formative expansion. Spot ranked No. 62 on the 2024 Inc. 5000, reporting 4,700% revenue growth from 2020 to 2023.
Role
Campaign Development, Creative Direction, Copywriting, Scripting,
Funnel Strategy, Landing-Page Content