The NASDAQ-traded top distributor of pool products sought to refresh their consumer-facing product brands. Leading the Logo redesign, I saw that we carried over the equity of each brand while establishing modern marks.
The new Logos then inspired the Relaunch Campaigns which I wrote and lead-designed. New identity, voice, tone, messaging, and visual style. From there I scripted and storyboarded Brand Videos, directed the two-day shoot, and led the video edits.
E-Z Clor – Brand Video
Regal – Brand Video
PoolStyle – Brand Video
SuperPro – Brand Video
The entire Relaunch spans Digital, Social, Print, POP, Tradeshow, PR, and OOH.
