The in-development modern golf enclave Panther National required full branding and marketing, from naming and logo to website, architectural renderings, video/photo production, digital ads, social content, launch strategy, and a dual campaign targeting UHNWI to sell real estate and club memberships.

In addition to crafting the messaging and voice of the brand, my role saw me owning all copy, developing the scripts and storyboards, and conducting the filmed interviews with course designers Jack Nicklaus and Justin Thomas, founder Dominik Senn, and architect Max Strang.

The impact of our launch campaign helped generate valuable earned media across publications like ESPN, Golf Digest, USA Today, CNBC, and Golf Week.

Digital ads and select Print ads simultaneously target UHNW audiences across publications including Robb Report, Architectural Digest, and Town & Country.