The in-development modern golf enclave Panther National required full branding and marketing, from naming and logo to website, launch strategy, and an ongoing awareness campaign.

In addition to crafting the voice and tone of the brand, my role saw me leading video production from concept and scripts to directing shoots, conducting interviews with the principal designers, and leading the edits.

The impact of our video series has helped generate valuable earned media across publications like ESPN, Golf Digest, USA Today, CNBC, and Golf Week.

Digital Ads and select Print Ads simultaneously target UHNW audiences across publications including Robb Report, Architectural Digest, and Town & Country.