As international travel emerged from COVID restrictions, we launched a campaign for sustainable travel pioneer Nomadic Expeditions, speaking to the wanderlust of cooped up travelers in the States.
When the nomadic people of Mongolia put up their ger (yurt) homes, they begin with the door. That image anchored Digital ads calling people to immerse in authentic cultural adventure throughout Asia.
The ads directed to dedicated landing pages per destination or itinerary on a website we entirely redesigned.
Social stories promoted specific journeys, showcasing itinerary experiences. And we arranged for the client’s staff of guides to place ger doors at highlight locations, to root the campaign in the real world.
PR initiatives around Founder/CEO Jalsa Urubshurow saw him and the brand featured in Condé Nast Traveler, Esquire, Forbes Travel Guide, AFAR, and National Geographic.
