NISSAN
Working on Nissan North America, I wrote for Sales Events, NCAA, and Titan. I led small teams concepting TV and Radio as well as integrated Social, Digital, and POP. My experience with Broadcast additionally saw me create storyboards, direct TV edits, and direct VO sessions.
The brief asked for concepts that showed in universal ways how Nissan safety features worked. This spot grew from a single image of a child in a red baby walker.
The brief was to create a concept that connected
the Summer of SUVs theme with the vehicle features and in-store experience.
The brief asked to script stories conveying the qualities of the truck through the values of Titan owners giving back via partners like the American Red Cross, Habitat for Humanity, and the National Park Foundation.