NISSAN
Working on Nissan North America, I wrote for Sales Events, Titan, and NCAA. I led small teams concepting TV and Radio as well as integrated Digital, Social, and Print. My experience with Broadcast additionally saw me create storyboards, direct TV edits, and direct VO sessions.
Emphasis on demonstrating the safety features in universally relatable ways. No dialogue, with a VO easy to translate for multiple audiences.
Connecting summer experiences with key vehicle features. Sales event book-ends frame the focus on purchase.
Conveyed the qualities of the Titan truck line through the values of owners giving back. Campaign benefited brand partners: the American Red Cross, Habitat for Humanity, and the National Park Foundation.