- Moët Hennessy, the wine and spirits division of LVMH, delivered a brief to create a campaign promoting their Moët vending machines. The goal was to accelerate purchases of the brand's products on property at select luxury hotels, and to carry that success O2O at retailers within the same markets.
Möet Artist Series
Our campaign built out a collaboration between Möet and partner artists, featuring the Vending Machines as installation centerpieces within Ritz-Carlton properties.
The artwork of Angeles Agrela.
Hotel guests received a coin to redeem a bottle upon checkin, with additional coins available for purchase.
The artwork of Brian Donnelly (KAWS).
End caps highlighting limited primary and secondary packaging of full-size bottles carried the campaign through to retail.
